founder/mode


A software that puts founder-led marketing on autopilot.


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Building a compelling personal brand has become essential for all builders.

You might be:

A founder raising VC.
 A VC raising a new fund.
 An indie hacker looking to build distro.
Or maybe <something in between>

“Going direct” is crucial for success in all of these realms.

But it’s easier said than done.

Founder-led marketing is hard and time-consuming. The chaos of the online zeitgeist can be distracting when you’re trying to build something meaningful.

So what have builders done historically?

They’ve hired agencies
They’ve hired off shore ghostwriters
 They’ve done it themselves

But..

Agencies are expensive when you’re just starting out.
Ghostwriters are hit or miss. Good writers are rare and come at a price, bad writers are abundant but a waste of time.
DIY kinda works, but it is highly distracting and a drain on time + headspace.

That’s why Andrea and I are building founder/mode - a software that puts founder-led marketing on autopilot.

Shipping on February 18, 2025.